ABM / Tech Support

Maximizing B2B e-mail deliverability

Our client wanted to launch an account-based marketing strategy, and ensuring high deliverability from day one — as well as setting it up for long-term success — was key. We built the necessary infrastructure and automation, enabling them to reach up to 1,000 cold prospects every single day with open rates exceeding 30%.

"I was growing increasingly frustrated over the years with Infusionsoft but as you know, if you have a CRM that you've been with that long, you're so tied in with them that it's almost scary to leave. But Baltic prime made it so easy for me. They migrated everything over for me, every campaign, every contact record, my calendars, anything that I needed, all my images, you name it [...] I was able to cancel literally $1, 500 a month in subscriptions that I no longer need because GoHighLevel has given me the platform that I have everything right there in one place. Anytime I need support, guidance, help, detective work, he drops everything and we work it out and I couldn't be more happy and I wanted to encourage you if you're considering leaving Infusionsoft or Keap or some other CRM that you're unhappy with, it's worth the money, it's worth the investment, so you go with Baltic Prime, have them handle all the heavy hitting."

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Challenge:

Our client needed to build an infrastructure that would not only enable them to reach up to 1,000 cold B2B prospects every day but also ensure long-term success and minimize the risk of landing in spam folders.

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Solution:

We engineered a technical infrastructure designed for maximum deliverability and minimal spam risks. Weeks ahead of the ABM campaign launch, we activated a "warm-up" automation to prime deliverability and build sender reputation. To sustain performance, we implemented smart automations that continuously removed unengaged prospects and emails with repeated bounces — keeping the list clean and engagement rates high.

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Outcome:

  • Reached up to 1,000 cold prospects daily over several months

  • Maintained 30%+ open rates throughout the entire campaign

  • Added dozens of qualified appointments to the client’s calendar at minimal cost

The wise man therefore always holds in these matters to this principle of selection: he rejects pleasures to secure other greater pleasures, or else he endures pains to avoid worse pains.

These cases are perfectly simple and easy to distinguish. In a free hour, when our power of choice is untrammelled and when nothing prevents our being able to do what we like best, every pleasure is to be welcomed and every pain avoided. But in certain circumstances and owing to the claims of duty or the obligations of business it will frequently occur that pleasures have to be repudiated and annoyances accepted.

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

In a free hour, when our power of choice is untrammelled and when nothing prevents our being able to do what we like best, every pleasure is to be welcomed and every pain avoided. But in certain circumstances and owing to the claims of duty or the obligations of business it will frequently occur that pleasures have to be repudiated and annoyances accepted.

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